PUMA
SUPPLY CHAIN TECHNOLOGY
Imagine if every warehouse, port crane and pallet had a living, breathing counterpart in the cloud – a mirror that predicts, learns and never sleeps. That is the promise of digital twins, which, in the supply chain, have already moved from pilot to performance.
By fusing sensors, process data and AI, digital twins let leaders rehearse tomorrow’ s decisions today, exposing bottlenecks before they bite and modelling volatility without risking a single shipment. The result is sharper planning, steadier service and fewer surprises when the world throws a curveball – as is increasingly common.
Beyond efficiency, this game-changing technology illuminates hidden emissions and waste, helping teams cut cost while cutting carbon. It also creates a common language between operations and IT, as well as between boardroom and shopfloor.
Pioneers, such as PUMA and Accenture, are scaling digital twins from assets to networks, turning smart models into decisive advantages amid turbulent times.
PUMA
HEADQUARTERS: HERZOGENAURACH,
GERMANY NUMBER OF EMPLOYEES: 20,000 + MARKET CAP: US $ 3.85BN NUMBER OF COUNTRIES: 120 +
Keeping pace with rising demand Few sports brands have the cultural reach and performance pedigree of PUMA. For 75 years, the company has pushed the boundaries of sport and style – creating“ fast” products for the world’ s leading athletes, while shaping streetwear with designers and collaborators who carry its look far beyond the track. supplychaindigital. com 197