KARTHIK BALAGOPALAN
SUPPLY CHAIN TECHNOLOGY
In India, the brand has grown rapidly across online and offline channels, with a broad portfolio spanning football, running and training, basketball, golf and motorsport. That growth has brought a familiar challenge for modern retailers: how to keep pace with rising demand while holding down costs, maintaining service quality and meeting sustainability goals.
The supply chain challenge PUMA India faces the same pressures that every consumer brand with national reach now feels.
Customers expect fast, predictable delivery to any location; product ranges refresh frequently; promotions spike demand with little warning; the network must cover all states and union territories and serve both e-commerce and stores without creating excessive waste.
Clearly, the stakes are high. Speed and efficiency are not just operational metrics but central to the brand experience. Karthik Balagopalan, Managing Director of PUMA India, explains:“ As the leading sports brand in a competitive and growing digital commerce market, speed and efficiency are key to providing an excellent brand experience and building customer loyalty.
“ To keep up our growth momentum and serve our customers better, we are constantly looking at ways to improve our processes and the quality of distribution.”
In recent months, PUMA India recognised a necessity to modernise its distribution model across large hubs and
“Working with Accenture will allow us the flexibility to adapt and scale our operations”
Karthik Balagopalan, Managing Director – India, Puma
KARTHIK BALAGOPALAN
TITLE: MANAGING DIRECTOR COMPANY: PUMA INDUSTRY: RETAIL LOCATION: INDIA
Karthik has been with PUMA since 2006. His local knowledge and experience in the D2C business across all channels make him the ideal candidate for managing the important Indian market.
198 November 2025