PEPSICO
Integration strategy connects B2B and consumer platforms Venky’ s integration initiative connects B2B and consumer platforms to create ecosystems linking store-level insights with consumer behaviour.
“ No matter where consumers engage with us – on a store shelf, on their phone, or at their doorstep – we aim for every interaction to feel seamless, intuitive and truly rewarding.” Venky explains. AI-driven recommendations ensure products remain available where demand exists while personalised offers reinforce loyalty through closed-loop systems.
The technical implementation requires multi-cloud architectures, self-healing systems, event-driven orchestration and advanced analytics designed to scale across regions and handle unpredictable demand peaks. Guided selling tools highlight actionable insights while automated recommendations support decisionmaking across the ecosystem.
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