PEPSICO
By embedding AI capabilities within operational platforms, PepsiCo ensures machine learning models directly impact day-to-day operations rather than existing as separate analytical tools.
PepsiConnect supports millions of traditional trade partners Traditional trade operations showcase platform thinking at global scale through PepsiConnect, designed to support millions of small store owners worldwide. These independent shopkeepers and corner-store operators form the backbone of PepsiCo’ s traditional trade network, particularly in emerging markets.
The platform lets store owners place orders seamlessly, track promotions and manage payments through unified interfaces.“ Our goal was to take the friction out of day-to-day operations for our store partners, letting them focus on growth and customer service,” Venky states.
Cloud-native architecture handles diverse geographies while AI-driven recommendations provide personalised insights tailored to specific store needs.
Platform deployment across Colombia, Mexico, Argentina, Poland and New Zealand enable growth and efficiency. Small stores complete weekly orders digitally within minutes, increasing inventory accuracy and reducing stockouts. Sales teams focus on highvalue customer engagement rather than transactional processing.
The platform strategy extends to Direct-to-Consumer operations where unified consumer data enables AI models
to deliver personalised offers that adapt to behaviour and preferences. Event-driven architecture, real-time analytics, and elastic infrastructure handle millions of daily interactions.
“ Loyalty isn’ t just about rewards, it’ s about creating connections that feel personal, everywhere in the world,” Venky says. By unifying consumer data, the platform delivers personalised experiences while gamified features like quizzes, videos and surveys engage users and reinforce brand loyalty.
96 November 2025