Supply Chain Digital Magazine October 2023 | Page 97

Martin Barkman
SUSTAINABILITY
Design impacts the cost of logistics and how customers experience the product the way from design and manufacture to planning , logistics and asset management ,” says Martin Barkman SVP Global Head of Solution Management , Digital Supply Chain at SAP . “ Each of these not only has a direct impact on sustainability but they ’ re also inter-related .”
This is why SAP solutions are designed to work at every stage of a product ’ s life cycle – from how it is conceived to how it is recycled .
Barkman says that regarding sustainability , SAP solutions can be categorised broadly as enablers of lower or zero emissions , zero waste and a circular economy . Barkman and his global team help businesses across all sectors worldwide keep sustainability top of mind every step of the way , from product concept to product consumption .
“ If you think about how a product is going to be manufactured when you

Martin Barkman

TITLE : SVP GLOBAL HEAD SOLUTION MANAGEMENT , DIGITAL SUPPLY CHAIN
COMPANY : SAP INDUSTRY : ENTERPRISE SOFTWARE
Barkman joined SAP in 2013 .
He has held various roles in supply chain management – first driving growth and introducing a new planning solution , and most recently being responsible for solution management for its digital supply chain portfolio . supplychaindigital . com 97