Sustainable designs critical but too uncommon – Capgemini report
Sustainable designs critical but too uncommon – Capgemini report
Sustainable product design has helped 67 % of organisations reduce carbon emissions , yet 41 % of currently have no plans to implement sustainable product design , or do not plan to do so at all , research from Capgemini reveals .
Sustainable design is often held to be too expensive , but Capgemini ’ s study finds 23 % of businesses have seen a decrease in costs since implementing new sustainable strategies , while 37 % of organisations found that costs remained the same .
Other key findings include :
• Regulatory pressure overrides sustainability goals
• Businesses don ’ t understand sustainability strategies
Sustainable design practices provide a multitude of long-term benefits , including revenue growth , improved customer satisfaction , improved employee engagement and carbon emissions reduction . design it , then that ’ s a much better and more holistic approach ,” says Barkman . “ A properly designed product will impact how sustainably that product can be manufactured .”
Not just how it is manufactured , either , Barkman says , but also how a product is distributed . “ Design can impact the cost of logistics , and ultimately also how the customer experiences the product ,” he adds .
How SAP is able to bring together the stages of design , production and distribution – and digitalise those processes and allow them to operate continuously with each other – “ is super-interesting to me ”, Barkman says .