RETAIL & E-COMMERCE
availability, rerouting orders on the fly and meeting unexpected demand using returns or inbound shipments, eliminating the need for extra buffer stock.”
Combined with AI, this tailors fulfilment to the consumer’ s needs, whether that’ s speed, cost or sustainability.
“ Unified commerce will tear down the walls between stores, warehouses and digital channels,” Lesley asserts,“ allowing inventory, orders and customer data to work together in real time.”
The road ahead Looking ahead, businesses like DOUGLAS- and beyond- will be tackling logistics and e-commerce challenges differently.
“ It won’ t be enough to market to a person— you’ ll need to effectively‘ market’ to their AI,” Adheer says. Kai somewhat agrees, adding:“ Automation is the foundation of modern logistics.
The ability to flex, especially in industries like premium beauty with pronounced seasonal peaks, is make-or-break.
140 September 2025