Supply Chain Digital Magazine September 2025 | Page 141

“ It reduces dependency on increasingly constrained labour markets, while delivering standardised, scalable and highly adaptable processes.”
He’ s not wrong; during Black Friday 2024 DOUGLAS’ e-commerce orders hit eight times a normal day – a high made possible by automation. It adds precision, predicting demand to store level and verifying parcels in real time.
The key however, will come when these tools reach across departments, ensuring collaboration between channels from supplier to consumer.

“Our customers expect a premium experience every time they shop. Omnichannel fulfilment is how we deliver on that promise”

KAI SCHAAL, SVP FOR SUPPLY CHAIN MANAGEMENT, DOUGLAS GROUP
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