RETAIL & E-COMMERCE

of consumers are retained by retailers that implement strong omnichannel strategies

“ The future leaders won’ t just ship faster,” Lesley says.“ They’ ll turn fulfilment into a competitive edge— engineered for loyalty, efficiency and margin.”

What unites these perspectives is a shared understanding that omnichannel fulfilment is a defining function for growth and brand differentiation.

Real-time visibility, powered by connected technologies, is becoming the standard as AI and automation provide supply chains with the boost they need to fulfil consumer demands.

We know physical and digital networks will merge in time, unlocking new ways to anticipate demand, personalise service and operate profitably at scale. What is less clear is what will define tomorrow’ s winners- will it be those who can orchestrate complexity with agility or those who deliver the exact experience the consumer values most? Will brands even need to choose- providing it all in one seamless shopping experience? That, I suppose, is the goal.

142 September 2025