ANDRE LUECHT
SUPPLY CHAIN TECHNOLOGY
“ Look for technology that will solve today’ s problems, allow you to grow and prepare for future requirements,” says Andre.
Zebra’ s tools“ accelerate deliveries with consistent reliability, real-time updates and precise proof of delivery – reducing disputes, improving satisfaction and minimising delays or missed windows”.
Bryan adds that deployments can fail from fragmented data, poor interoperability and organisational resistance. Instead, he suggests implementing centralised data ecosystems, AI-powered process intelligence and modular, cloud-native platforms that scale without disruption.
Ben stresses that this end-to-end visibility boosts efficiency, customer satisfaction and cost control.
“ Our intelligent production scheduling tools allow us to simulate scenarios and adjust rapidly,” he explains.“ AI-driven customer sentiment analysis gives us deeper insights.
“ The result is improved satisfaction and stronger warranty-related outcomes.”
Meanwhile Bryan points out that AI adoption is already helping 53 % of organisations pre-empt disruptions. In industries like retail, manufacturing and healthcare, he says control towers are becoming“ indispensable.”
According to him, AI, machine learning and predictive analytics are turning control towers into“ intelligent decision-making engines”. They move from monitoring to recommending – and even automating – the best actions, not just reactions, such as inventory shifts or rerouting shipments before delays hit.
ANDRE LUECHT
TITLE: GLOBAL STRATEGY LEAD FOR TRANSPORTATION, LOGISTICS AND WAREHOUSING
COMPANY: ZEBRA TECHNOLOGIES
INDUSTRY: TECHNOLOGY
Andre develops strategies to optimise visibility, connectivity and efficiency in logistics. With more than 25 years of global supply chain leadership, he drives Zebra’ s logistics operations.
He forecasts an era of connected, autonomous supply chain ecosystems with IoT sensors, digital twins, scalable TEL infrastructure and AI models that act without human intervention.
Are control towers the future of supply chains? As he looks to the future, Ben sees supply chain visibility evolving into a predictive capability integrated across the enterprise.
Lenovo’ s focus is on becoming“ anti-fragile,” with systems that adapt and improve automatically. Expanding regional manufacturing, like at its Riyadh facility, will boost flexibility and reduce reliance on single supply routes, while AI will take an even larger role, including in sustainability tracking to meet ESG goals.
154 September 2025