Supply Chain Digital Magazine September 2025 | Page 155

Andre Luecht, Global Strategy Lead for Transportation, Logistics and Warehousing,
Zebra Technologies

“VISIBILITY WITHOUT ACCURACY IS A LIABILITY”

ANDRE LUECHT, GLOBAL STRATEGY LEAD FOR TRANSPORTATION, LOGISTICS AND WAREHOUSING, ZEBRA TECHNOLOGIES
“ In short, supply chain visibility is shifting from an operational tool to a strategic asset,” he concludes.
Meanwhile, Andre advises CSCOs to“ invest in connected platforms that optimise workflows and allow them to anticipate challenges to their operations, ultimately giving them a long-term competitive advantage”.
Together, these perspectives highlight a major transformation: supply chain visibility is progressing beyond tracking and monitoring to become a driver of strategic agility and operational intelligence.
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