JONATHAN HORN
TREEFERA technology, science and R & D, as well as working closely with customers to build a solution that really meets the needs of the market,” Caroline reflects.
“ By the time of our seed round we’ d just signed a contract worth around £ 400,000( US $ 540,600). Our Series A round was only seven months after and, between that and our recent Series B, we’ d grown by about 600 %.”
The genesis for Treefera came to Jonathan during his previous work in investment banking, including at J. P. Morgan, an environment where there is no room for ambiguity and risk, and precision and decision making at scale underpinned by strong data are essential.
JONATHAN HORN
FOUNDER AND CEO
Jonathan Horn is the Founder and CEO of Treefera, where he sets strategy and leads development of its AI-enabled platform, delivering defensible insights into the first mile of commodity supply chains. He founded Treefera to close a critical gap in risk infrastructure: reliable, high-resolution data on nature-based assets. Previously, Jonathan was Managing Director and Head of Risk at J. P. Morgan, architecting a global platform processing US $ 27tn daily, and held senior roles at Citi. Raised on a farm and trained as a physicist, he holds a PhD from the University of Newcastle.
“ While working on how we could create better data sets on nature-based assets on the first mile of commodity supply chains, I found it incredibly difficult to get the data in a form that could be ingested, processed and actionable,” he says.“ I saw a clear opportunity to bring the same quantitative discipline and modelling frameworks used in finance to the natural world and build a platform that enables forecasting, pricing and portfolio-level decision making based on real world environmental and carbon risk.”
AI-enabled first mile revolution Treefera’ s platform is based on a clear premise: clear data drives clear decisioning. It is robust, flexible and industry agnostic, providing packaged and configurable solutions for sourcing, risk mitigation and compliance. It has already supported enterprises across the energy, agriculture, insurance, pharmaceuticals and forestry industries, as well as global professionals services.
The unmatched visibility it provides into the origin, flow and health of critical commodities helps these kinds of organisations to improve supply chain integrity, enable faster project validation and meet increasingly stringent ESG and sustainability ambitions.
Treefera uses agentic AI technology combined with satellite, drone and ground data to deliver plot-level insight efficiently and effectively, and to a highly detailed level – modern satellites can, for example, reveal critical yet highlyfocused details like soil composition and erosion, or monitor forest compliance.
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