TREEFERA
“ The challenges facing supply chains, particularly the first mile, created a perfect storm for an opportunity like Treefera”
Caroline Grey, Co-Founder and Chief Revenue Officer, Treefera
“ By bringing together the enormous acceleration in AI and satellite capabilities that has happened in recent years, we’ re able to observe things at the first mile that were inconceivable even three to five years ago,” says Jonathan.“ In order to build any kind of assessment of risk, you have to know what the‘ now’ is – that means all sourcing capabilities and the health and condition of the location.
“ Around 20 % of that has previously been unknown, but with AI and satellite data you can now process millions of images going back 10 or 15 years to discover a specific patch of any nature-based commodity,” he says.“ With that information to hand we can use specific AI algorithms to model anything from soil organic carbon or deforestation to water stress, weather or climate data to build a detailed picture of resilience in the location.”
76 September 2025