SupplyChain Magazine April 2016 | Page 100

DIAGEO GUINNESS CAMEROON
stage of its supply chain impacts its employees , local communities , and the environment , as well as other stakeholders . The company wants to integrate social and environmental standards into every link of those chains , and it has a clear commercial interest in ensuring that its supply chain is increasingly secure , stable , and sustainable . Diageo employs three core principles in its relationships with suppliers : optimisation of due diligence , build capacity , and the support and creation of value with local businesses . The company ’ s strategy for attaining sustainable supply chains is partially measured against its sustainability and responsibility targets for 2020 , and plans to achieve this with a combination of responsible sourcing , reducing environmental impact , and agricultural value chain partnerships .
Sustainability and ethics Saving water is fundamental to Diageo ’ s sustainability strategy ; it considers the measuring and management of its environmental impact important not only to the planet , but for financial sustainability , especially since its use is so prevalent in the brewing process . Water stewardship is therefore its biggest environmental priority , and this
100 April 2016