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is enshrined in the Diageo Water Blueprint . The long-term plan is to be a business which does not materially deplete natural resources , contribute to climate change , or cause damage to species , habitats , and biodiversity .
The company has its own ethical policy – a Code of Business Conduct – which is underpinned by law , to ensure that employees and consumers are protected . This defines the company ’ s values and business performance , and the expectations of how those representing Diageo should behave . Reputation is critical to long-term commercial success , and the business wants to be seen as one of the world ’ s most trusted and respected companies – as well as being a great place to work – and for Diageo to become a by-word for acting with integrity and responsibility .
The fact that many of Diageo ’ s brands have
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