SupplyChain Magazine April 2016 | Page 104

DIAGEO GUINNESS CAMEROON
been around for generations is part of what the company believes sets it apart . The phrase ‘ celebrating life every day , everywhere ’ is at the heart of the business ; it means that people should be able to celebrate with Diageo ’ s brands at any occasion , anywhere in the world .
Diageo ’ s global business trades accross done across approximately 180 countries with over 30,000 employees and offices in 80 countries , and the staff truly cares for the legacy of the brands . The company takes its role as an alcohol producer seriously , knowing that misuse can reflect upon its brands , and has programmes and tools in place for customers to make informed choices about their drinking decisions .
It is this sense of community which makes Diageo unique . An essential part of its contribution to the wider

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Number of e working fo Guinness C

104 April 2016