INTERVIEW
FedEx provides support via a dedicated small business team , tailoring its services to providing flexibility for SMEs and their endcustomers through a variety of international shipping options . “ FedEx International Priority helps the growing number of exporting SMEs with efficient and customs-cleared global delivery , typically within three business days ,” recommends Clarke . FedEx found that the most common business challenges SMEs face include increased competition in other markets ( 33 %), along with increased production costs ( 27 %), which Clarke believes can be overcome with its guidance alongside industry initiatives and government support .
To meet their goals in an everchanging digital landscape , what can growing businesses learn from Generation Z ? “ Generation Z is not swayed by traditional marketing methods , but rather by other media types , especially digital . Currently in their teens , this generation will be many SME ’ s customers in the very near future ,” notes Clarke . “ Having recently been a judge for the UK ’ s leading enterprise and financial
SenseAware and the journey of a CubeSat
education charity , Young Enterprise , I acknowledged 11 to 15-year-olds are looking at new marketing types , particularly digitally . They have an expectation for online shopping to be a fun as well as an enjoyable experience . As a result , SMEs need to embrace digitalisation and harness the technology available now to ensure they appeal to this customer base in future , putting pressure to stay ahead and remain competitive .”
As technology transforms , so does the exporting landscape , and with the rise of m-commerce , and the
20 April 2018