P R OCUR EMENT INSIGHTS
more than traditional shoppers , and given that fact , Brewer can only see ecommerce continuing to be an area of focus for the big companies as technology advances .
“ Omni-channel will be the norm . Big data , artificial intelligence and automation will be important and will help businesses become better and more efficient in their processes ,” he says . “ These will enable businesses to learn customer experiences and deliver according to their demands .
“ In ecommerce , payments and shipping – the two big enablers – will be more and more seamless . It will become easier for shoppers to shop . Cross-border will no longer be a ‘ thing ’ – people will just shop online regardless of geographical boundaries .”
But although it ’ s growing , omnichannel has created a litany of new problems for logistics companies to resolve as they strive to ensure a positive customer experience .
The process can be broken down into three main stages : warehousing , order processing and delivery . It ’ s the latter of these where a lot of
“An omni-channel approach requires strong logistics support at the background that allows your warehousing , inventory management , first and last mile delivery to be integrated and seamless ”
– Charles Brewer , CEO , DHL eCommerce
28 April 2018