LOGISTICS
WE ALL KNOW how a supply chain is supposed to work , but what happens at the point when a crisis hits the floor ? A product may well get to the end customer on time with good speed of delivery , but there needs to be effective product management when goods are faulty or broken .
This is where the need for specialists in executing recalls comes in ; a particular department or organisation set up to operate within the continuing globalisation of the supply chain , assisting with multi-national product recalls . The substantial growth brings a need to focus on products , in terms of both consumer safety but brand protection too .
We see companies growing into the international space , totally geared up to bring a certain product into the market . They have their whole supply chain and logistics in place but they are not geared up to manage a reverse logistics process which is not simply walking back to the start of the supply chain process . They are not geared up
10 August 2014