FEATURE ARTICLE SHORTENED HEADLINE
Companies have their whole supply chain and logistics in place but strangely , are not geared up to manage a reversal of that process
to manage a crisis situation .
Farzad Henareh is the European Managing Director of Stericycle ExpertSOLUTIONS and is an expert in this field of reverse logistics . His company manages 500 recalls a year and has executed close to 5,000 over the past seven years .
This is across all industries such as automotive , consumer products , pharmaceutical , medical devices and food . It assists companies and sets up a recall system from beginning to end .
Henareh said : “ We have a seven-step process which we call the recall life cycle , and we believe these are pretty much essential steps that should be used across the supply chain sector .”
The steps are as follows :
1 . Recall preparation - Having a recall action plan and standard operating procedure , and help companies put that into place to review existing plans . Simulation / mock recalls are set-up for companies so it can keep on top of
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