CN employs 2500 collaborators
It produces an average of $ 100 MN in revenue every year
The company is growing again after 2016 ( 17 % of lost sales )
LATIN AMERICA
CN
CN employs 2500 collaborators
It produces an average of $ 100 MN in revenue every year
The company is growing again after 2016 ( 17 % of lost sales )
the week and the predicted consumption for that area , region and geolocation .
For this , CN is integrating a B2B platform where customers can order via an app or through the website , tracking their orders until delivery .
The company has also developed the ability to measure trends in real time by monitoring social networks , in a Command Centre from where all the market-
ing of its brands is generated since the company ’ s digital media originates there , too .
As development objectives for the coming years , CN plans to help increasing Ecuador ’ s per capita beer consumption , since it is one of the lowest in the region .
It is currently set in 32l of beer consumption per year , unlike the 48l in Colombia and Perú and the nearly 80l of consumption in Mexico and Venezuela .
This generates a very strong growth potential for the beer market , which is linked to the development of beer culture and to boosting beer as part of the life of Ecuador ’ s population .
In addition , CN is developing other product lines , some of which are related to beer such as the malts line , but also non-alcoholic beverages . For this an investment plan of around $ 400mn has been created for the next 5-year period .
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