CERVECERÍA NACIONAL
226 sumption , since in Ecuador there is a risk of high consumption even among minors , due to a lack of adequate differentiation between low-alcohol drinks and illegal alcohol ( which makes up 30 % of the total national consumption ).
CN has a commitment by which its portfolio sets the alcohol levels at 30 % for low-alcohol content beverages , as well as operating a programme to educate consumers and sellers in responsible consumption habits .
TECHNOLOGY AND DIGITISATION Technology and digitisation are key enablers in offering better quality and services to CN ’ s customers .
For example , 90 % of the company ’ s sales happen by teleshopping . CN has created a whole Artificial Intelligence ( AI ) system that can offer recommendations to customers , according to indicators such as the day of
AUGUST 2018