SupplyChain Magazine August 2019 | Page 156

Sound data for smart decisions
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Transparency in the sailing schedules of all major shipping lines and alliances World ’ s most accurate and comprehensive data to enable informed decisions , e . g . most suitable service from A to B or performance comparisons www . ocean-insights . com every detail of the shipment before it arrives at customs . As a logistics operator in Asia , incorporating LIMA at the beginning of our transformation , offering customers and shippers a high level of transparency , was a very pioneering approach .”
CSFE is also leveraging Big Data and artificial intelligence ( AI ) to augment the information presented with predictive and analytical solutions that can elucidate the true value of the supply chain ’ s data . “ From 2016 , we have been gathering all of our business data with the consent of our customers , and using it to help them analyse business patterns and behaviours from past years . We developed our own data analysis capabilities using Microsoft ’ s data solutions ,” says Lee . AI is being applied to enhance this analytical offering , tailoring the insights to the respective company ’ s own business patterns and offering an intelligent perspective for their strategies . “ By leveraging AI technology , we empower our role as a freight manager for our customers . In the supply chain process , the freight manager helps the customer to
AUGUST 2019