at all levels appreciate the benefits of the transformation .” Lee adds that this work represents a break from traditional managerial methods in the region , replicating a model that has been effective in Western organisations . “ In the East , particularly in China , it is not common practice for a chairman to come out and deliver a workshop and directly share their vision for the company ,” she says . “ This type of communication is much more common in the West , and we always hear it is the best practice .”
Looking forward , Lee says automation is a key area that the company is set to explore . It has already introduced a robust warehouse management system that has been developed in-house , known as eCWMS , for its customers , along with radio frequency technology to maximise the efficiency of inventory management and cargo delivery . However , Lee stresses that CSFE is always looking for the next way to innovate for its customers . “ I would say that around 70 % of the operations are still very manual ,” she says . “ The digitalisation and automation of these processes is a key part of our plan for the next five years , and we will also adopt more Big Data and other electronic data interchange ( EDI ) solutions .” Along with shifting more processes over to the cloud to increase operational flexibility , Lee is confident the company will continue to be a pioneering leader in the industry .
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