‘ Although Coca- Cola is a global brand , we are a local business and almost 95 percent of our drinks are made in the country in which they ’ re sold ’ are built online are very important at Christmas . As whole merchandising units they are easy to move through depots ( and two can fit on one pallet at a time ). This also makes it easy and less labour intensive for stock replenishment in stores , which can be crucial to our customers when they are so busy in store . Equally shoppers tend to buy packs rather than individual products at Christmas-time , so this is a win-win strategy . Caption to the image While long-term preparation is