SUPPLY CHAIN MANAGEMENT
key , manufacturers and retailers still have a lot of work to do in the lead up to the big day . In Great Britain , our operations stay open seven days a week , except for Christmas Day , but some deliveries are even made on Christmas afternoon - whenever our customers are open so are we !
Although Coca-Cola is a global brand , we are a local business and almost 95 percent of our drinks are made in the country in which they ’ re sold . By making and distributing our products in the same region it creates efficiencies and allows us to flex towards our customer ’ s needs . This is particularly important at this time of year ; with over 30 percent of our Christmas volume across Europe delivered within a 36-hour period .
We use regional sales teams and staying close to them and making sure we know what is happening in-store is critical . The legendary Coca-Cola
Christmas trucks in Great Britain are a great example of a marketing campaign that drives real excitement and festive cheer amongst shoppers . Some even refuse to believe Christmas has arrived until they have seen a Coca-Cola truck !
It ’ s a really important campaign that requires collaboration with all areas of our business from sales , to marketing
20 December 2014