The legendary Christmas truck is used as a vehicle to market UK Coca-Cola products to customer service . Sitting alongside the much-loved adverts , the trucks , which last year visited 52 locations in Great Britain , can ultimately drive sales in the regions they visit . It ’ s easy to see why our supply chain teams need to be on standby to replenish stock sooner than usual when the trucks stop by .
Christmas is a busy time of year for our business . While it comes with its challenges , it also provides us with the opportunity to demonstrate the immense firepower we have across all our territories in servicing our customers . It reinforces that we ’ re willing to work tirelessly to support our customers and make sure that the festive season is a success for everyone , year in year out .
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