SupplyChain Magazine December 2014 | Page 29

SEASONAL TIPS FROM DHL
weather and potential technical glitches to contend with at this time of year . However having contingency plans in place for these scenarios is key to success . Communicating such problems to customers in a clear and polite way is vital .
Delivering great customer service Drivers that are delivering large items often become part of the customerfacing retail team . This can be especially true in the homeware sector where businesses such as Next are delivering large items that have been bought online . As this is the only faceto-face interaction that shoppers have with the brand , drivers need to be positive , careful and friendly to deliver a great customer service .
Inevitably there will be traffic , bad
Learn and look forward When it is all over , it ’ s crucial to look back and analyse your most recent Christmas experience . What worked , what can be improved ? Where might you need outside help or investment ? By collecting data as you move through the festive season you will then be able to look back at your busiest times , and help you plan for the peaks next year and identify improvements in strategy to capitilise on next year ’ s sales period .
Additional communication channels between delivery drivers and customers can help improve services
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