RETAIL GOES ON DEMAND routes , plotting deliveries based on when it is best for the company , rather than when and where actually suits the customer . Stuart ’ s model , says Saenz , is the exact opposite of this . “ We plan nothing and we map nothing . What that does is better match the on-demand world that commerce has morphed into over the last five years . Consumers have an expectation to get something right away , to be able to change the time and location of the delivery if they want to . You want that kind of flexibility in the delivery world .” So , how does Stuart find efficiency in this model ? By using technology to forecast client demand and then make sure there is the right amount of supply on the platform .
With € 22 million in investment , Stuart is rapidly building out its platform across Europe . After London , the next cities in its plans are Berlin , Brussels and Amsterdam .
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