NORTH AMERICA COMPANY FACTS
• Ross Video provided the equipment , including Vision Production Switchers and SoftMetal Video servers , that were used extensively by the host broadcaster at the Vancouver 2010 Olympic Games established and had a longer track record .”
This foray into camera robotics brought its own challenges to the supply chain team . “ As you can well imagine , the supply chain to build a robot is completely different to the supply chain for building a server or making printed circuit boards . The challenges in the internal manufacturing processes are also completely different , as they were when we moved into embedded computing . Robots introduced a significant mechanical engineering challenge to the Ross team and , again , the capabilities of the supply chain organization had to morph to include a different supply base . As you can tell , all of these things are still related to live broadcast , so it ’ s still the same customer base .”
“ We concentrate on quality , service and cost , which is not a revolutionary approach . Lifecycle management is extremely important , because of the heavy investment Ross chooses to make in R & D in order to stay at the forefront of our market . Significant product improvements require significant change management and new product introduction . New product
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