SupplyChain Magazine December 2018 | Page 102

GLOBAL PRESENCE AND THE SUPPLY CHAIN
ROSS VIDEO
102 introduction is much smoother when third parties such as subcontractors are not part of the equation . Inventory has a reputation of being evil , but the fact of the matter is that inventory is either what you make or what you bought to be able to make what you make . If there ’ s hardware in your product , inventory is what you sell – so why is it considered to be so evil ? Inventory allows us to be responsive to our customers ’ needs . We have the best lead times in the industry and this is a definite competitive advantage . Inventory only becomes evil when it loses its ability to turn into revenue . Our customers need us to support them for typically ten to twenty years . You don ’ t make substantial purchase decisions without the expectation of long-term support . This adds another significant layer of complexity to supply chain management .”
GLOBAL PRESENCE AND THE SUPPLY CHAIN
“ Our presence in Europe , the Middle East , Africa , Asia Pacific and Latin America has increased dramatically . Over the last decade , we have moved from selling less than 20 % of our solutions to these markets to now selling 50 % to countries outside North America . When we talk about supply chain here , we think of it as an end-to-end fulfilment entity , not just procurement . Yes , Ross Video ’ s

“ Over the last decade , we have moved from selling less than 20 % of our solutions to these markets to now selling 50 % to countries outside North America ”

— Bill Pulcine , Vice President of Supply Chain Management , Ross Video LTD
DECEMBER 2018