NORTH AMERICA
The XPression hardware that enables Ross ’ graphics solutions tem . It ’ s still live production but not always the same customer base and often different verticals in that market .” According to the acquisition philosophy of CEO David Ross , the incoming products need to “ touch the edges of the current product lines ”.
For a long time , Ross Video was known as a production switcher company before it then expanded into another part of broadcasting known as ‘ infrastructure ’. Together these two lines defined Ross Video in the market for many years . Subsequently , the company became very big in character generators – the software that enables graphics to appear on screen during live broadcasts – following the acquisition of a startup . “ You might be watching a sporting event and one of the players makes a big play . A graphic will then appear in the corner with his headshot and some statistics about how they ’ ve been doing , such as ‘ Averaging 0.78 goals per game this season ’. Well , that
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