A SHIFT IN STRATEGY
ROSS VIDEO
graphic has to be called up by an operator . The format of it will be pre-canned , so to speak , but it ’ s produced on the fly in a live situation . We have some very sophisticated software that allows you to create and change the look of on-screen graphics in real-time , and add very sophisticated animations and effects . Taking this concept further , we can also add virtual or augmented reality elements to broadcasts and help make programs more visually interesting and compelling . Nine years after entering the market Ross is now arguably number one in broadcast graphics .”
A SHIFT IN STRATEGY
That acquisition brought a whole different manufacturing and supply
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DECEMBER 2018