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essential to DCT .
Abu Dhabi depends on global trade networks . DCT ’ s mission , as Al Saeedi notes , is to bring the world to Abu Dhabi , and to create ways in which Abu Dhabi can engage the rest of the world .
“ There is a strong focus for us on delivering to global standards , whether they be art , entertainment , the built environment or intangibles such as poetry and heritage performance ,” says Al Saeedi .
“ We are fortunate to have one of the
most varied and interesting supplier communities . Because many of our local vendors have their own overseas suppliers and local subcontractors , the chain has many layers .”
The growing importance of the procurement function Over the course of his career , Al Saeedi has seen the growth of the region , the industry and with it the growth of the influence of the procurement function .
Al Saeedi believes that now , as
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