Fluent Commerce is an Australian software company , headquartered in Sydney . They offer smart omnichannel order management allowing retailers to be easier , faster and more convenient to shop with than their competitors . It means fulfilling orders in the most cost effective and quickest way possible whilst offering the customer as many delivery and pick up options as possible .

Accent Group wanted to create a single , streamlined technology stack in their transition from multi- to omnichannel customer engagement . Fluent Commerce was chosen for their order management requirements as this allowed them to turn their stores into mini distribution centres , enabling click and collect and ship-from-store .

Digital sales increased by 170 % in the first six months of implementing ship-from-store .

The Athlete ’ s Foot now operates seamlessly across channels , its digital arm an extension of the store network . Through Fluent Commerce , they are also able to access real-time inventory throughout the entire operation . This opens up all available stock to all consumers no matter where they are and which channel they choose to shop on ; not just the stock available in the warehouse . The Athlete ’ s Foot are making out-of-stock situations a thing of the past .

Taking things further , ship-from-store capabilities also ensures that Athlete ' s Foot can implement an endless aisle strategy , allowing in-store associates to ship out-ofstock items directly to the customer from another store the following day . This means breaking the pattern of discounting stock that doesn ' t sell in a particular store or losing sales altogether , by redistributing stock according to customer demand and location .