ANZ
“ Fluent Commerce is used for The Athlete ’ s Foot to manage click & collect fulfillment with their in-store technology ”
— Tim Greenstein , General Manager Supply Chain & Technology
123 enable its omnichannel strategy . The websites ’ eCommerce platform is Magento and Accent uses three key enterprise resource planning ( ERP ) systems – Apparel 21 , Erplyand Pronto across its group of stores .
“ You have to have web and ERP platforms that are capable of handling complex integrations these days ,” explains Greenstein . “ From our core systems , we needed to facilitate that . The technology must enable the ability for orders to be taken online and sent to different stores or warehouses for fulfilment , in a particular and ideally seamless way , in particular sequences , based on certain rules that the business requires in terms of being effective .
“ Another key system aspect , certainly for our store enablement , was the ability to effectively use third party software ( middleware ) providing us with intelligent shipping and fulfilment solutions to assist us in handling the freight
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