The supply chain and procurement function is changing and companies all over the world are waking up to the realisation that procurement can be more than just a cost centre or a profit driver , it can be the key to strategic growth . Defining this realisation , is technology and digital transformation . Companies all over the world are looking to provide an “ Amazon-like ” experience for both customers and suppliers alike and this has pushed digital to the very top of the table across supply chain and procurement . This is certainly the belief of Johan Reventberg , President , EMEA at JDA Software . “ Digitisation is literally what everyone is talking about and its making companies ask the question as to how they can embrace digital in order to move forward ,” he says . “ But what ’ s important is to realise that some companies aren ’ t normal retailers or manufacturers , they are IT companies with a very strong supply chain .”