CLICK TO WATCH : JDA – DELIVERING A SEAMLESS SUPPLY CHAIN 15 always empower individuals , but he feels that if a company or a board ’ s expectations are unrealistic , it ’ s a recipe for failure . “ It ’ s a lack of understanding of the complexity of digitisation in the supply chain . It is still highly complex ,” he says . “ The systems , the level of support required and the suppliers and skills within the supply chain are more sophisticated than ever before . As a company , you have to educate and train your workforce otherwise they become a risk to themselves and to the company and mistakes will happen . We must train our people and our associates and enable the workforce of the future .”
An example that Reventberg highlights is that of the retail sector and how the traditional model of being stood behind a cash register evolved into greater customer interaction , adding more value and upselling . He takes it further and points to the digital store and how its key to train and get people on board within the journey or fail to find the right balance and fail to adapt .
The key to understanding this challenge , training and upskilling people and embracing technologies , is knowl-
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