LEADERSHIP
14 but with this sharper focus comes added risk . Investing in technology is a risk and if it goes wrong it becomes a costly one at that . This is where JDA comes in , working with its customer base to enable them to make smarter and more precise decisions and the key to that is data . “ For us its really about taking the data analysis , understanding it and providing it to our customers so they too can see true value and opportunity in it ,” he says . “ The thing with data is that we have lots of it . It ’ s there today and we need to make sure we make it consumable so our customers understand it and they can start seeing the benefit and they can start driving and using that in their businesses .”
As the conversation continues to be defined by technology and its place in the industry , it can be easy to forget that the supply chain alone is a very complex space . Companies looking to compete and to gain an edge on competitors are at risk of running before they can walk and Reventberg believes that in this regard , the industry should never underestimate the power of human interaction . Technology will
FEBRUARY 2019
“ For us it ’ s really about taking the data analysis , understanding it and providing it to our customers so they too can see true value and opportunity in it ”
— Johan Reventberg , President , EMEA at JDA Software