17 novation workshops within the company ,” he says . This also extends to its customer base , as JDA also works closely with customers and creates a think tank mentality with them in order to better understand the technology requirements and skills needed in order to drive value .
Technology is of course not exclusive to the supply chain industry and as it continues to redefine modern business and even modern life , the traditional lines or barriers between technology adoption have begun to disappear . This is often referred to as digital convergence , where once upon a time , technology in the healthcare sector would have no use case in supply chain . But as Reventberg notes , he and many others like him are looking at how other sectors are implement-
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