the assurance for a steady high quality supply , worth a bump in price . Stability , after all , is the root of success within the poultry business . Wayne Farms processes 7mn birds a week , feeding around 80mn chickens on any given day . “ It ’ s not just cost ,” says Smith . “ It ’ s making sure the quality products are getting there as you need them .” Continuity of service is a point of pride at Wayne Farms , particularly at its feed mill in Guntersville , Alabama , which has managed to go two years without any feed ingredient substitutions . On the whole , the industry has grown 1.5-2 % over the past few years . Throughout , Wayne Farms , not being a major retail seller , has kept close ties to its customer base : restaurants and processing companies . “ I think in five years ’ time , we ’ ll maintain our commitment to quality and grow as the customer asks of us ,” concludes Smith . “ The future is bright .”
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