B ig Data . It ’ s one of the hottest topics in the supply chain industry right now and has pride of place alongside artificial intelligence ( AI ), machine learning ( ML ) and automation . It ’ s the new kid at school , the latest film in the cinema and the stateof-the-art phone everyone ’ s talking about all rolled into one - and everyone wants to get involved . In a bid to gain a competitive advantage , companies are leveraging Big Data for a host of reasons . Through Big Data , businesses can decrease costs , enhance efficiency and ultimately make smarter decisions . Supply Chain Digital takes a closer look at three of the companies that have implemented Big Data into their operations .

Big Data essentially refers to the vast amounts of data , structured and unstructured , that helps businesses to

FEBRUARY 2020