75 establish trends and patterns in human behaviour and interactions . This allows companies to leverage that information to enable better decision-making , thanks to the knowledge of what their customers require . With technology becoming increasingly influential in companies ’ strategies , it is fundamental that new processes such as Big Data , AI and ML are introduced into operations , or they run the risk of falling behind to other competitors in the field .
In 2001 , Doug Laney , former vice president and distinguished analyst of Gartner ’ s Chief Data Officer ( CDO ) research and advisory practice , introduced the 3Vs which are considered the defining properties or dimensions of Big Data . The idea behind the 3Vs ; volume , variety and velocity , is that the challenge of Big Data management revolves around accelerating all three of those categories , rather than just volume alone . In the subsequent years
www . supplychaindigital . com