CLICK TO WATCH : ‘ HOW AMAZON USES BIG DATA – FUTURE OF TECH ’ 77
The introduction of rewards apps via mobile devices has allowed the company an insight into its customers spending habits . Starbucks ’ mobile app is popular among customers with over 17mn active users , while its rewards app sees around 13mn active users . These apps provide Starbucks with a plethora of information about their customers ’ favourite drinks and entices them to use the app through complimentary drinks . Another way that Starbucks reaches customers is through targeted and personalised marketing . This is done by sending an
www . supplychaindigital . com