TECHNOLOGY

76 that followed , there has also been the introduction of additional V ’ s , such as variablity and value .

The ecommerce giants use Big Data to better meet customer demands . By analysing what a customer has recently bought , items in the shopping cart and what products a customer has searched for , Big Data enables Amazon to offer suggestions to the customer in a bid to generate more revenue . Its personalised recommendation system is thought to account for 35 % of the company ’ s annual sales . Amazon has a drive to deliver its orders to customers faster than its rivals . In 2019 , this was taken a step further through the launch of One-Day Delivery . Amazon collaborates with manufacturers to track their inventory before opting for the warehouse closest to the vendor and the customer in order to decrease costs by 10-40 %.

With 90mn transactions made weekly across more than 25,000 stores , Starbucks is a renowned brand worldwide .

FEBRUARY 2020