DIGITAL GROWS FROM SUSTAINABLE FOUNDATIONS
“ Sustainable innovation is an engine for our future growth and a catalyst for revolutionising the way we do business ,” she said . “ We fundamentally believe the transition from linear to circular business models will accelerate our ability to create the future of performance products for the athlete .” yarns for new jerseys and uppers for Flyknit shoes . The Reuse-A-Shoe and Nike Grind programs convert waste into new products , playgrounds , running tracks and courts .
It uses a Material Sustainability Index as well as indices for footwear , apparel , equipment , sourcing and manufacturing , to evaluate its products ’ impact .
Back in 2016 , Hannah Jones , Nike ’ s Chief Sustainability Officer and Vice President , Innovation Accelerator , was banging the sustainable and circular economy drum .
DIGITAL GROWS FROM SUSTAINABLE FOUNDATIONS
Complementing the forward-thinking infrastructure is a powerful digital operation which enables the Court to serve all customers efficiently , regardless of whether they ’ re placing an order for one T-shirt or 10,000 trainers .
In terms of its channels , Nike is focusing more on direct selling to the consumer through Nike Direct ( via nike . com ), whose sales shot up 13 per cent in 2019 , though selling to wholesalers in the US and internationally remains its primary distribution channel .
“ Our new Court Distribution Centre represents Nike ’ s continued investment in a fast and flexible supply chain to deliver the full range of our product to consumers when they want it , where they want it ,” says Eric Sprunk ,
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