LOGISTICS CAMPUS
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“ Our new Court Distribution Centre represents Nike ’ s continued investment in a fast and flexible supply chain to deliver the full range of our product to consumers when they want it , where they want it ”
— Eric Sprunk , Ex-COO , Nike
Nike ’ s former Chief Operating Officer . “ This state-of-the-art facility will increase our responsiveness as we accelerate our digital growth and better serve millions of consumers across Europe , Africa and the Middle East .”
At the end of fiscal 2019 , Nike operated 384 retail stores in the US . Of these , 217 were Nike brand factory stores , while 29 were Nike brand inline stores . Internationally , it operated 768 stores outside the US , of which 648 were Nike factory stores and 57 Nike brand inline stores .
Nike opened its third House of Innovation in summer 2020 , at the historic 79 Avenue des Champs-Élysées
in Paris , in a bid to harness digital when serving consumers , following similar launches in New York and Shanghai . Again , the store is underpinned by sustainability , with 85,000kgs of sustainable materials used in the designs and displays .
Its digital market strategy is supported by effective adverts , which play on the emotional benefits of products , and its Instagram account ( 122 million followers ) champions gender and racial equality through inspirational video stories and posts .
JANUARY 2021