SupplyChain Magazine July 2018 | Page 228

UMNIAH
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S ince its launch in June 2005 , Umniah has become a leading player in the telecommunications space , offering high quality mobile , internet ad business solutions and transporting Jordan ’ s telecommunications services . Umniah , owned by the Bahrain-based telecoms specialist Batelco Group , is the third operating Telecom provider in Jordan . “ Umniah isn ’ t the biggest provider in terms of customers but is the market leader in price . In addition , we maintain a high level of quality ,” reveals Head of Supply Chain , Ahmad Almubuslat .

Umniah has a commitment to procurement and supply chain management as an integral part to its overall strategy , and this was what first attracted Almubuslat to move to the telco world . His career in procurement began with Royal Jordanian Airlines . “ I started with no certificate , following the current policies and procedures of the company , but by 2009 I started following leading practices and gaining professional certification .” Almubuslat became the first Jordanian to gain the Certified Purchasing Manager Qualification from the Institute for Supply Chain Management , following this up with several other certifications . In 2014 , he was headhunted by Umniah . “ I accepted to join the company because of Umniah ’ s belief in procurement as a strategic function .”
Since then , Umniah has worked to manage
its supply chain and contribute to networks across the nation , becoming Jordan ’ s fastest LTE network for 4G and Fixed in 2016 . Of the three main markets in Jordan – voice , mobile data and managed data services ( MDS ) for business – the third was largely developed by Umniah and utilises microwave links . “ In Jordan , Umniah has a very big market share for MDS across different
JULY 2018