LIZ O ’ NEILL , SENIOR VICE PRESIDENT AND

CHIEF SUPPLY CHAIN OFFICER , LEVI STRAUSS & CO

Project F . L . X . allows denim finishes to be designed digitally

textile waste by more accurately making what the market needs .

COULD YOU TELL US A BIT ABOUT PROJECT F . L . X . AND HOW IT WILL BE IMPLEMENTED ?

By using laser technology in new ways – and rearranging steps in our operating model – Project F . L . X . allows us to finish our jeans later in the process and dramatically reduce time to market , without compromising quality or authenticity and significantly decreasing our environmental impact . We can now design denim finishes with a revolutionary imaging tool that we developed , and then use digital files to quickly translate those designs to bulk manufacturing with automation — eliminating lengthy , labourintensive processes and reducing our chemical finishing formulations from thousands to dozens . We ’ re all in on this new digital platform , and we ’ re committed to scaling it across our five-pocket jeans business , including the Levi ’ s , Denizen and Signature by Levi Strauss & Co . brands , by 2020 .

TO WHAT EXTENT ARE THE INITIATIVES ARE BEING DRIVEN BY LEVI ’ S DESIRE TO REDUCE WASTE ?

Our innovation process is informed

30 June 2018