LPP
Having grown into a major fashion retailer , Poland ’ s fast fashion network is cresting the wave of its success , expanding its brands into new markets and leveraging its optimised supply chain network
The flagship store in Stuttgart for the RESERVED brand
LPP is
retail market of what can be
perhaps the best example in the European fashion
achieved in 20 years . Following consistently high growth – especially over in the past few years – the Polish fashion retailer has pushed the limits of its global supply chain in order to deliver both quality and value to its customers . In just under a decade , the company has seen its sales swell from € 170 million to over € 1.13 billion , significantly grown its number of stores and accelerated logistics facilities and solutions .
We speak to Sebastian Soltys , LPP ’ s International Logistics Director , about how he and his teams have ensured that the company ’ s supply chain has accommodated rapid geographical expansion , as well as evolved to serve the addition of new clothing brands .
Operations and expansion LPP is the most popular fashion retailer in Poland – and it is by far the largest . Its size and popularity have enabled the company to look beyond its borders for revenue opportunities . Following the entry into Germany , Croatia and the Middle East , it currently has stores in 18 countries serving three continents .
Over the years , LPP has developed six well-known fashion brands which consist of : RESERVED ; Tallinder ; MOHITO ; House ; Cropp ; and SiNSAY . The RESERVED brand is perhaps the best example of LPP ’ s diversity and
46 March 2016